Convenience Store Inspiration + CONCEPT
A store that is clean, modern, fresh and has great options for family + on the go clientele.
Study: Dean + Deluca. Clean lines, no gimmicks. Unisex appeal. Dean & Deluca’s brand speaks of longevity, excellence and a high standard for the product served. Although our customer is a different price point, incorporating sophisticated branded elements at affordable price points is a salable and successful marketing tactic in todays convenience economy. With improved snack options, better beverage & snack packaging and mobile accessibility for payments, discounts and the like, we see today’s C-store customer is looking for these differences to be incorporated into every aspect of their shopping experience.
INSPIRATION BOARD featuring LOGOS + BRANDING
With 3 brands featured a the Girard location, it is important to call them all out on the exterior of the property. In studying our conventional “TW” I really feel we need to re-develop that logo, but primarily for the purposes of TW Fuels and TW branded diesel canopy and related branding. It does not marry well with the food / convenience side of the operation. Some suggestion in naming, which can be further developed. All signs would have internally lit features, I.e., lit white channel letters, etc.
LOGOS THAT TRANSLATE TO IN-STORE BRANDING
As we build out private label foods, it is important that we match the outside brand recognition to a branded grab and go food concept that is cohesive. I wanted to create branding that works on coffee cups, back, sandwiches, soup bowls and the like that says CLEAN, FRESH, DELICIOUS.