Convenience Store Inspiration + CONCEPT

A store that is clean, modern, fresh and has great options for family + on the go clientele.

Study: Dean + Deluca. Clean lines, no gimmicks. Unisex appeal. Dean & Deluca’s brand speaks of longevity, excellence and a high standard for the product served. Although our customer is a different price point, incorporating sophisticated branded elements at affordable price points is a salable and successful marketing tactic in todays convenience economy. With improved snack options, better beverage & snack packaging and mobile accessibility for payments, discounts and the like, we see today’s C-store customer is looking for these differences to be incorporated into every aspect of their shopping experience.

INSPIRATION BOARD featuring LOGOS + BRANDING

With 3 brands featured a the Girard location, it is important to call them all out on the exterior of the property. In studying our conventional “TW” I really feel we need to re-develop that logo, but primarily for the purposes of TW Fuels and TW branded diesel canopy and related branding. It does not marry well with the food / convenience side of the operation. Some suggestion in naming, which can be further developed. All signs would have internally lit features, I.e., lit white channel letters, etc.

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LOGOS THAT TRANSLATE TO IN-STORE BRANDING

As we build out private label foods, it is important that we match the outside brand recognition to a branded grab and go food concept that is cohesive. I wanted to create branding that works on coffee cups, back, sandwiches, soup bowls and the like that says CLEAN, FRESH, DELICIOUS.